Allegra - Design • Print • Signs
11 N. Main St. suite C
Cottonwood, AZ 86326

(928) 634-8600 Phone Contact Us

Archive for the ‘Direct Mail’ Category

3 Ways to Build the Perfect List for Your Next Direct Mail Campaign

direct mail campaign
In today’s digital world, the physicality of direct mail can help amplify your marketing strategy to break through the clutter and drive action. In fact, according to the Online Marketing Institute, direct mail yields the highest conversion rates for both B2B and B2C campaigns in terms of response rates. When it comes to direct mail…

Using Direct Mail? Here are the Best Spots to Place Your Offer

direct mail
Most of us carry mini computers in our pockets, and the move to digital has consumed every industry. But don’t be fooled into thinking that print has lost value. A Content Marketing Institute study says that audiences are more engaged than ever before with marketing messages, thanks to an integrated approach to information dissemination that…

‘Workhorse’ Direct Mail Marketing Continues to Prove Its Power

direct mail
It is often discussed if direct mail marketing still holds a place amid digital marketing boom times. In a recent Smart Insights study, the strength of digital marketing was revealed to be immense, showing that 82 percent of organizations have fully adopted a digital marketing strategy. However, even in the digital age, the benefits of…

What’s in a name?

Artboard 1
We call ourselves Allegra Design • Print • Signs because we wanted our name to reflect the variety of service we offer. I was thinking of calling us "Allegra Marketing • Print • Mail • Design • Web • Signs • Promotional Products" but it doesn't exactly roll off the tongue, does it?  So we…

Dimensional Mail Gives a Lift to Direct Mail Response Rates

dimensional mail
Bigfoot. The Loch Ness Monster. Advertising clutter. Which one of these doesn’t belong? It’s no urban legend that we are bombarded with advertising and marketing messages across a growing range of channels, causing any one of us to shut down and tune out. Cutting through the clutter remains one of the primary obstacles for marketers…