Allegra - Design • Print • Signs
11 N. Main St. suite C
Cottonwood, AZ 86326

(928) 634-8600 Phone Contact Us

Archive for the ‘Creative’ Category

What’s in a name?

Artboard 1
We call ourselves Allegra Design • Print • Signs because we wanted our name to reflect the variety of service we offer. I was thinking of calling us "Allegra Marketing • Print • Mail • Design • Web • Signs • Promotional Products" but it doesn't exactly roll off the tongue, does it?  So we…

Mood Plus Attitude: 2016 Pantone Color of the Year

Pantone
It’s a first! Blending a warm rose tone with a cool tranquil blue, the color pros at Pantone Color Institute have named two shades, Rose Quartz and Serenity, the 2016 Color of the Year. In these uncertain and stressful times, the pairing reflects “. . . connection and wellness as well as a soothing sense…

Just Generating Content or Aiming to Write Well?

generating content
Creating more engaging content was picked as the top priority by 72% of B2B content marketers, according to Content Marketing Institute’s (CMI) new 2016 study. Yet becoming stronger writers ranked lowest; just 19% considered it important. Things that make you go, “Hmm.” CMI took this surprising inconsistency to a roundtable of marketing minds to talk…